Product Assortment Planner

Plan your product lineup with clarity — not overwhelm.

The Product Assortment Planner is a strategic planning tool designed to help creative business owners organize their products, plan cohesive collections, and make confident decisions about what to sell next.

Created by a surface pattern designer with over 20 years of retail buying and merchandising experience, this planner brings behind-the-scenes retail strategy into a simple, easy-to-use format — without corporate complexity.

Whether you sell physical products, print-on-demand items, digital products, or a mix of all three, this planner helps you step back, see the big picture, and build with intention.

What You’ll Use It For

• Organizing your full product lineup in one place

• Planning collections, categories, and seasonal drops

• Avoiding over-creating and under-selling

• Creating product lines that feel cohesive and purposeful

• Turning ideas into clear launch plans

What’s Included

• Big picture product overview pages

• Category breakdown planning pages

• Collection & theme planning pages

• SKU & variation tracking

• Pricing snapshot pages

• Launch planning pages

• Quick start + launch checklists

• Example pages for guidance

Instant digital download.

Who This Is For

• Product-based business owners

• Surface pattern designers

• Etsy sellers & shop owners

• Print-on-demand businesses

• Creative entrepreneurs who want structure without rigidity

Good to Know

• This is a digital product — no physical item will be shipped

• Files are provided as printable and digital-use PDFs

• For personal or business use only

If you’re ready to stop guessing and start planning with clarity, this planner is your starting point.

Printable + Digital Download for Personal Use Only